How to *not* do business development
Yesterday I received a typical spmmy email about graphic design for my ex startup’s site. It can be either that or outsourced development, it doesn’t change much.
Email ignored and trashed. Among other reasons because trying to do business with someone you don’t know and writing “your current website does not have an appealing design that visually caters to your client demographic”. Now, leaving aside the fact that for sure you don’t know anything about my business nor my target demographics, the worst thing you can do is sending me another email less than 36 hours later to prompt me to reply! You know what, sod off you idiot spammer.
Thank goodness I’d be ready to bet that you don’t really have a graphic design / consulting business, so you can get away with being lousy at approaching people you would like (in your fiction) to work with. You’re a spammer. And not even one of the smart ones…
The enlightening emails are here:
From: <Graham@webbrandz.co.uk>
Date: 23 February 2011 11:35:26 GMT
To: <info@veedow.com>
Subject: Re: Web Designing
Hi,
Hope you are doing well.
Haven’t heard back from you, just wondering if you are interested in our services.
Let me know if you are interested and we can discuss this further.
I look forward to your response.
Kind Regards
Graham
Email: Graham@webbrandz.co.uk
PS A call now could get you our inaugural discounts.
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From: graham@webbrandz.co.uk [mailto:graham@webbrandz.co.uk]
Sent: Tuesday, February 22, 2011
To: info@veedow.com
Subject: Web Designing
Hi
Hope you are well.
My Name is Graham, and I am a web consultant with a website design/development firm with offices in the US/UK, and development center in India.
I was browsing websites from your domain and came across “www.veedow.com“. From what I could notice, your current website does not have an appealing design that visually caters to your client demographic.
One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. You have one shot at making a good first impression. With a well- designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.
Do let me know if you are willing to discuss a possible redesigning of your website, to make it more appealing and comply with the International web standards. In fact, it would be best if you could send in your phone number, location (city) and a convenient time for you to speak.
Before I end, I thought it may help for you to know that our pricing packages start at USD 199 with no monthly fee and that, we have delivered more than 5000 websites over the past 6 years.
I look forward to your mail and to speak with you.
Kind Regards
Graham